Market strategy for HR software

Spoke works with HR software vendors to get product and messaging right.  Services include R&D, market education and product-market strategy.

Product innovation

  • Roadmap research for HR Tech

Marketing innovation

  • Product-market strategy

  • Marketing research

  • Partner program design

  • Business case development

Market education

  • Whitepapers, success stories, data visualisation

  • Unconferences/think tanks/CXO events

  • Influencer marketing (open/social/PR)

  • Digital visibility/marketing

 Value deployment

  • Pre-/post deployment ROI analysis

  • Post-implementation services

Outsourced marketing department

  • All of the above - and more - from our team as a retained service