Market strategy for HR software

Spoke works with HR software vendors to get product and messaging right.  Services include R&D, market education and product-market strategy.

Product innovation

  • Roadmap research for HR Tech

Marketing innovation

  • Product-market strategy
  • Marketing research
  • Partner program design
  • Business case development

Market education

  • Whitepapers, success stories, data visualisation
  • Unconferences/think tanks/CXO events
  • Influencer marketing (open/social/PR)
  • Digital visibility/marketing

 Value deployment

  • Pre-/post deployment ROI analysis
  • Post-implementation services