Market strategy for HR software
Spoke works with HR software vendors to get product and messaging right. Services include R&D, market education and product-market strategy.
Product innovation
Roadmap research for HR Tech
Marketing innovation
Product-market strategy
Marketing research
Partner program design
Business case development
Market education
Whitepapers, success stories, data visualisation
Unconferences/think tanks/CXO events
Influencer marketing (open/social/PR)
Digital visibility/marketing
Value deployment
Pre-/post deployment ROI analysis
Post-implementation services
Outsourced marketing department
All of the above - and more - from our team as a retained service